Our Story

In 2018, Laureus piloted the Model City London programme in partnership with the Mayor of London and Nike in three London communities: Barking, Haringey East and Hounslow. The aim of the programme is to improve social integration for Londoners, using sport and physical activity to empower them to make their communities inclusive, active and healthy.

So far the Model City London programme has:

Built 3 coalitions consisting of over 100 local organisations
Invested more than £400,000 in across 25 projects
Generated new and diverse opportunities for sport and physical activities that more than 5,200 people have benefited from
70% of participants are more active, feel more confident and are happier as a result of the programme

Model City London is having a significant impact on people, organisations and communities – in exceptionally challenging times.

The programme is acting as a catalyst for local ‘sport for good’ developments - supporting new initiatives, raising the bar for local organisations, and boosting the aspirations and confidence of emerging community leaders.

How have local communities benefited so far?

More children & young people are feeling more connected, less isolated and have a sense of belonging.
These experiences have provided opportunities for developing broader life skills and leadership potential.
The Sport for Development sector has diversified & built capacity, including both grassroots organisations and more traditional sports-based providers.
Educational & employment prospects have improved.